COMM 464

Mobile Advertising

Loyola University Chicago · UGRD · Fall 2026

1 section

Catalog description

Mobile is one of the most valued investments for advertisers. This course covers the latest practices and trends of mobile advertising which includes 1) branded mobile application design and development; 2) advanced mobile experiences with AR/VR experiments; and 3) various practices, tactics, and ethical concerns for native mobile advertising experiences.

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Class #loyola_chicago-0892Fall 2026UGRD3 credits

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Instructor: Staff

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