Campaign for Social Impact

Catalog description

This course empowers students to design, implement, and evaluate digital campaigns using Integrative Marketing Communication (IMC) principles with a strong emphasis on community service and engaged learning. Students will work on hands-on projects that address real-world community needs, applying research, planning, implementation, and evaluation strategies. Through case studies, client campaigns, and community-based initiatives, students will build a portfolio of projects that not only enhance their professional skills but also contribute positively to the community and society.