Analytics, Insights, and Strategy

Catalog description

This course provides a comprehensive look at analytical tools and methodologies used to transform quantitative and qualitative data into strategic insights. Students will explore how to use data to uncover the cultural, psychological, and social factors that drive human behavior. By mastering the transition from data analysis to actionable communication strategies, students will learn to move beyond simple observations to understand the why behind the what. The course culminates in the development of a real-world strategic program that demonstrates an integration of data analytics with a promotional framework.