Social Media Campaigns

Catalog description

This interactive, hands-on, strategy-meets-execution course is designed to help you think like a social media campaign planner and campaign creator, capable of building insight-driven strategies, selecting platforms, developing creative ideas, and understanding paid/owned/earned dynamics. The goal is that at the end of the semester, you have mastered the fundamentals of consumer behavior on social platforms, strategic campaign development, creative ideation, media planning, and performance management that spans across advertising, public relations, and communication practices.