Social Media and Society

Catalog description

This course explores how individuals, organizations, and brands use social media to connect, communicate, and engage audiences in today's digital environment. Students will learn by observing and analyzing real-world social media practices, including interviews with professional practitioners who specialize in content creation, community management, and digital strategy. The course emphasizes what works--and what doesn't--in building connection and engagement online. Through hands-on projects, case studies, and self-assessment, students will gain a clearer understanding of the strategic choices behind social media activity and reflect on their own digital practices as communicators.