Foundational ADPR Research Methods

Catalog description

This course introduces foundational research methods used in advertising and public relations to inform strategic decision-making. Students will learn how research supports audience understanding, message development, campaign evaluation, and ethical communication practice. Emphasis is placed on research literacy, applied methods, and interpretation of findings rather than advanced statistical analysis. Through hands-on exercises and a guided applied project, students will gain practical experience using research to solve real-world communication problems.