MKT 3401
Principles of Marketing
Louisiana State University and Agricultural & Mechanical College · UGRD · Fall 2026
Catalog description
Credit will not be given for both this course and MKT 3402. Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; view points of society, consumer and marketing manager.
Sections
Current meeting, instructor, credit, and enrollment details
001-LEC
8 openSeats: 562/570 seats Last recorded: Aug 15, 2026, 2:15 PM- Days & times
- Tu Th · 1:30 – 2:50 PM
- Meeting dates
- Aug 24 – Dec 12
- Location
- On Campus
- Instructor
- Tommy Karam
Section notes
Students will be required to come to campus for presentations.; Format: Lecture; Tags: Web-Based Course Percentages: 75-99% Web-based; Instructional method: On Campus
002-LEC
5 openSeats: 595/600 seats Last recorded: Aug 15, 2026, 2:15 PM- Days & times
- Mo We Fr · 1:30 – 2:20 PM
- Meeting dates
- Aug 24 – Dec 12
- Location
- On Campus
- Instructor
- Amanda Ledet
Section notes
Format: Lecture; Tags: Web-Based Course Percentages: 75-99% Web-based; Instructional method: On Campus
003-LEC
FullSeats: 30/30 seats Last recorded: Aug 15, 2026, 2:15 PM- Days & times
- Tu Th · 1:30 – 2:50 PM
- Meeting dates
- Aug 24 – Dec 12
- Location
- 1425 BEC South Grad Pavilion
- Instructor
- Tommy Karam
Section notes
Students will be required to come to campus for presentations & will have the option to attend in-person lectures when available.; Format: Lecture; Tags: Web-Based Course Percentages: 1-49% Web-based; Instructional method: On Campus