DMKT 460

· Brand and Product Management

Los Angeles Pacific University · UGRD · Fall 2026

1 section

Catalog description

Examination of branding strategies and tactics of product management. Topics include strategic factors related to product management and product development. This course also investigates the consumer's psychological response to brand equity, brand positioning, and brand promise.

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Class #los_angeles_pacific_2-0053Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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