DMKT 420

· Customer Relationship Management

Los Angeles Pacific University · UGRD · Fall 2026

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Examination of customer relationship management (CRM) systems, processes, messaging, and organizational needs through a Christian worldview. Students will explore how CRM is used to build and sustain a customer relationship to reach a global audience.

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Class #los_angeles_pacific_2-0051Fall 2026UGRD3 credits
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