MKRG 247

SERVICES MARKETING

Lorain County Community College · UGRD · Fall 2026

1 section
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Catalog description

A study of the marketing issues, practices and strategies specifically for service businesses. The importance of understanding customer behavior, expectations and perceptions in the service industry, as well as the development of effective services marketing strategies to create customer relationships in a competitive marketplace are explored.

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Updated 4 hours ago

W100

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Class #2429Fall 2026UGRD3 credits
Days & times
No scheduled meeting time
Meeting dates
2026-08-24-2026-10-18
Location
INET
Instructor
McConnell
Details checked 4 hours ago
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