MKRG 245SOCIAL MEDIA MARKETING

Catalog

An examination of social media marketing strategies as an extension of an organization's marketing efforts. The macro environment's effect on social media also will be explored. Topics include social networking, blogging, online multimedia and various technologies such as Facebook, YouTube and Twitter. Focus is placed on the capabilities and opportunities associated with this form of marketing. Students will develop the skills to use these technologies effectively as part of an organization's marketing strategy.