Internet Marketing

Catalog description

This course is an introductory course to marketing on the Internet. It examines the use of the internet as a unique channel for marketing to consumers and businesses. Specifically, we will look at issues such as online consumer behavior, network effects, online branding and traffic building, personalized marketing, and online marketing research. 3 credits. Prerequisite(s): MARK 380 or Permission of Instructor Corequisite(s): None