MARK 481

International Business

Longwood University · UGRD · Fall 2026

1 section

Catalog description

A study of successful business practices in the global marketplace. Areas of coverage include: levels of international involvement, organizational behavior across cultures, the environment of global marketing, identifying global opportunities, and international market planning and strategy. Prerequisite(s): MARK 380 and MANG 360 . Corequisite(s): None.

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Class #longwood-1030Fall 2026UGRD3 credits

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Instructor: Staff

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