MARK 387

Principles of Retailing

Longwood University · UGRD · Fall 2026

1 section

Catalog description

Study of the marketing role of retailing in the economy. Special emphasis will be placed on careers in retailing, retail market segmentation, location theory, buying, pricing, and promotion in the retail industry. Prerequisite(s): MARK 380 . Corequisite(s): None.

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Class #longwood-1027Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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