MARK 383
Consumer Behavior
Longwood University · UGRD · Fall 2026
1 section
Catalog description
A study of consumer purchasing behavior and the environmental factors that affect that behavior. Cultural, social, and psychological determinants of consumer behavior are examined. The implications of these determinants for market segmentation and marketing strategy are stressed. Prerequisite(s): MARK 380 . Corequisite(s): None.
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Availability not recently verifiedClass #longwood-1026Fall 2026UGRD3 credits
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