Marketing Research

Catalog description

An application of scientific research methodology to marketing problems. The systematic gathering, recording, processing, and analyzing of marketing data are applied to studies of market structure, market segmentation, positioning, concept and product testing, name and package testing, advertising pre-testing and tracking, and test marketing. Students will complete an individual research project. Prerequisite(s): MARK 380 and MATH 171 or other approved statistics course. Corequisite(s): None.