MARK 380

Principles of Marketing

Longwood University · UGRD · Fall 2026

1 section
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An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical, legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services. Prerequisite(s): ACCT 240 Corequisite(s): None

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Class #longwood-1023Fall 2026UGRD3 credits
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