SPS 177

Branding in Sports Culture

Long Island University · UGRD · Fall 2026

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This course walks students through the process of brand development. Students study several Page 125 Catalog 2025 - 2026 intriguing brands in today's sports marketplace and learn how several brands were built, the impact a sports-marketing agency can have on a brand, and how to promote brand awareness and attributes.

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Class #long_island-SPS177Fall 2026UGRD3 credits
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