Brand Building Through Visual Mediums

Catalog description

This course is taught in collaboration with media giant, Conde Nast. It is structured around producing a talent profile for print and online publications. Course assignments cover executing a photo and video shoot, designing the magazine layout, distributing the story online, and promoting it on social media. Additionally, this course explores the strong relationship between an individual story and the larger brand, and how it defines its values and mission within the current cultural landscape.