Publicity and Promotion in the Performing Arts

Catalog description

This course will provide an overview of the goals, strategies and techniques of Publicity and Promotion in the Arts, as it applies to diverse fields including Music and Theater/Dance. All aspects of publicity and promotions will be considered from identifying a target market and marketing strategy to implementing that strategy in both traditional as well as innovative new media ways. Topics will be taught using Direct and Indirect Instruction. Topics in this course will help students gain greater awareness of cultural and global trends.