Health Communications Issues and Strategies

Catalog description

This course introduces students to health communication theory, research, and best practices. It provides students with a framework for designing, producing, and evaluating mass media Academic Year 2025 - 2026 Catalog 2025 - 2026 Page 216 health promotion and disease prevention campaigns. Health communication strategies to be studied include print materials (i.e., brochures, flyers, posters, billboards, newspapers, newsletter, reports), Internet-based communication media (i.e., web sites, blogs, webcasts, podcasts, iTunes, YouTube, virtual worlds/reality programs), social media platforms, television, radio, film, e-mobile interventions. Emphasizes the benefits of and techniques for coordinating multiple, well- integrated, and well-coordinated interventions.