MKT 709

New Product Development

Long Island University · UGRD · Fall 2026

1 section

Catalog description

A study of the management of the product mix. The course presents an analytical approach to new product decisions. Topics include product policy considerations; research and development; economic analysis; and the factors leading to the decision to commercialize, test market, or discontinue a product. Pre-requisite of GBA 513 is required.

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Class #long_island-MKT709Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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