Digital Marketing

Catalog description

The Internet is experiencing an increasing popularity as an efficient tool to link the individual or organization to the targeted audience. Its efficiency however is dependent on a successful management of e-marketing tools. The objective of this course is to give students an overview of digital media tools, web metrics, online branding and credibility, online innovation and e-commerce. The course focuses mainly on how to manage effectively a website to turn a business into a success. Pre-requisite of GBA 513 is required.