MKT 243

Healthcare Marketing

Long Island University · UGRD · Fall 2026

1 section

Catalog description

Focuses on the application of marketing principles and concepts to the healthcare industry, specifically with regard to hospitals and pharmaceutical and insurance firms. Topics include market segmentation, marketing mix, patient behavior, and strategic marketing planning. Academic Year 2025 - 2026 Catalog 2025 - 2026 Page 154 Pre-requisite of MKT 201 is required.

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Class #long_island-MKT243Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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