MKT 242
Social Media Marketing
Long Island University · UGRD · Fall 2026
1 section
Catalog description
The objective of the course is to give students an overview of utilizing social media as a strategic marketing tool and integrating it with offline efforts in order to boost the organization’s performance. Course topics include SMM (Social Media Marketing) goals and strategies, rules of engagement, SMM platforms, content marketing, SMM monitoring, and SMM planning. Pre-requisites of MKT 201 is required.
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001
Availability not recently verifiedClass #long_island-MKT242Fall 2026UGRD3 credits
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