Advertising Management

Catalog description

This course focuses on the management of an advertising campaign and its development process. It examines the analysis of the target audience, the definition of objectives, the creation of advertising platforms, the determination of budget, the development of a media plan, the creation of an advertising message, the execution of the campaign, and the evaluation of advertising effectiveness. The course is intended to provide students with real- world experience in the development of advertising campaigns for actual organizations. Pre-requisite of MKT 201 is required.