MKT 231

Marketing Research:Its Planning

Long Island University · UGRD · Fall 2026

1 section

Catalog description

Techniques and Evaluation by Management in the Solution of Marketing Marketing research viewed as a systematic problem- solving activity concerned with the compilation, analysis and interpretation of marketplace trends. Makes available the various techniques that are generally derived from the physical and social sciences. Pre-requisite of MKT 201 is required.

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Class #long_island-MKT231Fall 2026UGRD3 credits

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