MBA 612
Marketing Strategy
Long Island University · UGRD · Fall 2026
1 section
Catalog description
An analysis of the processes that shape marketing policy to maintain profitable operations. Emphasis is on the use of planning theory, game theory and input-output analysis in devising market plans and decision-making. Application of such techniques is illustrated by cases and actual marketing problems of companies. Pre-requisite of GBA 513 is required.
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Availability not recently verifiedClass #long_island-MBA612Fall 2026UGRD3 credits
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