MA 457

Creative Aspects of Copywriting

Long Island University · UGRD · Fall 2026

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Introduces copywriting techniques for print media, Web, radio, and television as well as the creation of complete promotion packages for direct marketing. Students develop practical skills by creating advertising letters, brochures, commercials, and other materials. Pre-requisite of JOU219/ENG 126 or MA250 is required, or permission of the Department.

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Class #long_island-MA457Fall 2026UGRD3 credits
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