Capstone

Catalog description

The Capstone Project integrates experience, knowledge and skills acquired and developed during the course of study. This project reflects the many ways fashion merchandisers connect with business, media, and communication professionals within the fashion, textile and luxury sectors. Over the course of the semester, students will develop a Fashion Start-up Entrepreneurial Venture by analyzing their target market and competition that culminates in a comprehensive business plan. Students will learn how to craft a mission statement, company name, product description, SWOT analysis, samples, merchandising plan, timeline, marketing strategy, and pitch. The final work can be used to demonstrate to future employers and other interested parties the students' skills and aptitude for similar independent external work assignments. A written and oral presentation will be required. Prerequisites: Senior status with a GPA of 2.0 or with permission of the program director