Visual Merchandising and Display

Catalog description

This course will uncover the many techniques used in the visual merchandising industry. A hands-on approach is utilized whereby students design and construct interior displays. By the use of ingenuity and creative thinking, apparel items are employed to produce selling displays. Institutional and abstract concepts will be discussed and practiced. The language of the retail industry will also be used to explain and familiarize each student to this discipline. Discussions on digital retailing, Pop Up shops and Brick and Mortar will be explored and may include possible on site retail visits. Weekly projects and presentations on window prep and store design will be integrated into the coursework. Pre-reqs: FM 201, FM 220