Fashion Media

Catalog description

This course will successfully cover how fashion media marketing communicates the value of a brand's product or service to their target customer. Presently, with the emergence of new media: ecommerce, social media, digital content, interactive media, and mobile apps, the marketing process is moving at light speed. Companies and marketers with this enhanced customer Page 159 Catalog 2025 - 2026 information must be prepared to engage dynamically. In this class, students will explore all facets of new media through discussions, readings and exploration of pertinent websites, blogs and Instagram accounts. Special emphasis will be placed on current new media applications, activities and campaigns, using topical articles and case studies. Students will learn to identify and differentiate key media platforms and understand the pros and cons of each to effectively build targeted marketing strategies.