The Business of Fashion Merchandising

Catalog description

This course covers the business side of the fashion industry. It provides students with realistic information about the evolving landscape of the retailing and apparel merchandise industries. Whether working for a fashion brand or starting a business in fashion, this course explores how a line is created from the research and design stage to the marketing, sourcing, production and distribution stage. It provides insight on how the industry is organized, how apparel and accessory companies operate, and how they are affected by changing technology and globalization. To engage students with real world application, the course examines practices in Student Run Businesses and utilizes examples from current brand practices. Further to this, the course will include periodic excursions to trade shows, visits to vendors and showrooms. Pre-req: FM 201