Developing a New Venture Value Proposition

Catalog description

This course will focus on key marketing strategies relevant for new ventures. Students will: (1) apply marketing concepts to entrepreneurial company challenges; and (2) understand the special challenges and opportunities involved in developing marketing strategies. Students will develop a comprehensive entrepreneurial marketing plan over the semester, selecting either their own Academic Year 2025 - 2026 Catalog 2025 - 2026 Page 158 business idea or an actual company's project, and choosing to work in teams or individually. The pre-requisite of ENT 200 is required.