Sport Marketing and Promotion

Catalog description

This course examines the unique process of applying marketing principles to the sport industry. The purpose of this course is to survey the functions of sport marketing. Students will learn about integrated marketing strategies within the sport industry and will gain a better understanding of sport consumers, the needs and desires of sport consumers, and the marketing mix as it applies to sport. Fee Information: Lab fee may be required. Prerequisite: ENGL 17000 with a C or better; MRKT 35010 ; SPMGT 27020 .