Fundraising and Revenue Generation

Catalog description

This course is the study of techniques necessary for effective and targeted fundraising campaigns with a focus on specific donors. Emphasis is on financial planning, major gift giving, and planned giving. In addition, this course will provide students with an overview of the essential functions needed to support a comprehensive fund development program. Topics will include: case statements, setting up a development office, information systems, prospect research, direct mail, telephone solicitation, special events, grant writing, prospect research, and major and capital gifts, among others. Students will, in addition to two smaller class assignments related to critical aspects of the fund development process, select a local nonprofit organization in order to synthesize the course material and engage in a hands-on, mini-consulting project related to that organization’s particular fundraising issue or need. Fee Information: Lab fee may be required.