Marketing Strategy and Management

Catalog description

This course examines the application of marketing concepts with an emphasis on strategic marketing planning and marketing decision-making. Dynamics of developing a marketing plan with a focus on matching opportunities with a company’s resources are reviewed. Fee Information: Lab fee may be required. Prerequisite: MRKT 55010 . Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window) Print (opens a new window) Help (opens a new window)