Marketing Management and Planning

Catalog description

Topics to be covered include defining marketing problems and opportunities, evaluating alternative solutions, and developing strategies to address these issues. Students will be required to actively participate in discussion of outside readings and case studies that address a variety of marketing related issues. In addition, the course utilizes a team-based computer simulation in which students will form companies and compete in simulated markets. Fee Information: Lab fee may be required. Prerequisite: ENGL 17000 with a C or better; MRKT 35010 ; senior standing.