Advertising and Public Relations Competition I

Catalog description

Students will research and develop a real-world comprehensive campaign for the National Student Advertising Competition. Students will engage in market research, strategic planning, market segmentation, branding, messaging strategy, campaign development, art direction, copywriting, production, media planning and placement. Creative executions developed and designed. Course may fulfill requirements in APR, Business Administration, and MRKT programs. Prerequisite: MRKT 35010 ; junior standing.