Creative Advertising Concepts

Catalog description

This course offers a focused examination of the creative processes involved in developing promotional messages, from brainstorming, through strategic message revision, to finished tactical message execution. Emphases will include practicing the tactics of the creative promotional concept execution, including targeting and tailoring promotional messages by integrating verbal and graphic message components for delivery across a variety of media platforms, including print, outdoor, broadcast, and interactive. Course may fulfill requirements in APR, Business Administration and MRKT programs. Prerequisite: CINE 11000 or MRKT 35040 .