Product Management

Catalog description

This course will study the managerial process and design for new product development. The course will examine the product manager’s role in team management as it relates to new opportunity identification; new concept generation; new concept evaluation; development of the product or idea; and the steps necessary for successful market or launch. Particular emphasis will be placed on the following areas: the marketing process of finding and solving consumer needs, concept testing, forecasting, and financial analysis, product protocol, design, product testing, strategic launch planning, and market testing. Fee Information: Lab fee may be required. Prerequisite: ENGL 17000 ; MRKT 35010 with a C or better.