Selling

Catalog description

This course examines the concepts of personal selling. The goal of this course is to provide a detailed analysis of the innovative selling strategies and concepts necessary to negotiate mutually beneficial agreements. Particular emphasis will be given to professional presentation and image management of the salesperson, building long-term relationships with customers, sales theory concepts involved in personal sales, and business-to-business sales. Fee Information: Lab fee may be required. Prerequisite: ENGL 17000 ; MRKT 35010 with a C or better.