Advertising and Promotional Strategy

Catalog description

An examination of the history, rhetoric, and aesthetics of advertising. Emphasis on industry with topics, such defining the problem, conducting research, analyzing insights, identifying target audience, implementing campaign process, designing creative executions, writing copy, and planning media. The use of promotions is discussed and how this short-term marketing strategy increases sales by motivating customer purchase with incentives. Fee Information: Lab fee may be required. Prerequisite: ENGL 17000 ; MRKT 35010 with a C or better.