Pricing Strategy and Negotiations

Catalog description

Pricing is an intermediate course designed to strengthen the student’s understanding of pricing strategy. The goal of this course is to provide the student with an understanding of the strategic importance of pricing, the psychological impact of various pricing tactics, a review of the strategic pricing options, and the experience of analyzing the impact of various pricing strategies. Lectures and case studies will provide the theory and analytical tools for development of pricing strategies and tactics. Computer simulations will provide students with the opportunity to apply knowledge derived from lectures and case studies. Fee Information: Lab fee may be required. Prerequisite: ENGL 17000 ; MRKT 35010 with a C or better.