Effective Messaging in Public Relations

Catalog description

Designed to further develop public relations skills with emphasis on public relations case studies and the development and execution of a public relations plan. Specialized areas of public relations, such as media relations, employee, financial, public affairs, recruitment, fundraising, cause-related, corporate reputation, crisis management, public communication campaigns, non-profit, government, sports, leisure, and general business. Course may fulfill requirements in APR, Business Administration and MRKT programs. Prerequisite: MRKT 32280 or MRKT 35010 .