Social Media Strategy

Catalog description

This course will teach students how to create detailed social media strategies that utilize the powerful reach of social media platforms. Students will examine contemporary marketing campaigns in the most popular social media platforms and analyze these techniques to be implemented in their own campaigns. This course will focus on teaching students how to develop a social media presence and brand for an outside entity (consulting client, small business, artists, corporations, etc.). Prerequisite: DCS 20000 .