Public Relations Plan Management

Catalog description

A comprehensive study of the processes involved in the development of a public relations plan with a focus on the conceptualization, research, planning, implementation measurements of effectiveness and other stages of these plans. Students will create a press release, media kit, and crisis plan while using several different media to reach the defined publics. An understanding of expectations, the many publics, and how public relations is used in organizations today will be used. Prerequisite: APR 25000 or MRKT 45070 ; APR 33900 . Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window) Print (opens a new window) Help (opens a new window)