Advertising Campaign Management

Catalog description

This course offers a comprehensive study of the processes involved in the development and deployment of successful advertising campaigns and will focus on the conceptualization, planning, budgeting, project timeline development and measurements of success and other stages of these campaigns. Creating a media plan, market segmentation overview and analysis of response rate are part of this class. An understanding of expectations, investment and return on investment will be reviewed as well. Prerequisite: APR 34200 ; APR 36300 or MRKT 35040 ; MRKT 45070 . Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window) Print (opens a new window) Help (opens a new window)