APR 33500

Media Planning and Buying

Lindenwood University · UGRD · Fall 2026

1 section

Catalog description

This course is an in-depth study of the process of researching the cost effectiveness of the various media as advertising tools and examines the processes of media buying and the methods of selling radio, television, newspaper, magazine, and cyberspace advertising. Prerequisite: MRKT 35010 .

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Class #lindenwood-APR33500Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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