Social Media Management

Catalog description

In this course students will create and manage a professional social media account and learn necessary practical skills for social media administration and content creation. The course will discuss specific methods to engage with and cultivate followers on social media platforms, how to develop a cohesive brand, how to create engaging content, and how to analyze account data to develop strategies for user engagement. The goal of the course is for students to have first-hand experience as an administrator and content creator for a social media account. Prerequisite: COM 2007